Keep a Child Alive’s (KCA) co-founders Alicia Keys and Leigh Blake rased $1,000,000 in less than a week with the Digital Death campaign. This endeavour saw the world’s most followed celebrity Tweeters sacrificing their digital lives to help save millions of real lives affected by HIV/AIDS in Africa and India. To date 33.3 million people are infected and 30.0M people have died from HIV/AIDS.
The public is still able to donate and sacrifice their own digital lives at http://www.buylife.org, where they can upload a photo and ask friends and colleagues to buy back their lives to support Keep a Child Alive.
A great concept for a great cause, a truly inspirational campaign.