Tag Archives: Marketing

How does an Advertising Agency really work?

Love this clip! It’s got a funny but oddly realistic way of depicting the inner workings on an ad agency. Although greatly exaggerated in places it’s entertaining and informative.

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Egypt | Where it all begins

Advertising is a tough business! I’ll say it again..Advertising is a tough business.

Despite this, every once in a while an agency creative director or copywriter will come up with something brilliant.

But how do they get there?

Ad agency JWT made a cool video which uses humour to illustrate the story of creating Egypt‘s logo.

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Audi A1 Commercial

For as along as I can remember,  car advertisements consisted of the following four elements:

1. A car

2. The stereotypical long straight mountain road

3. Flattering Camera shots

4.  Morgan Freeman type voice saying phrases like “dynamic design meets pure driving pleasure” or “has a 6.3L V8 Engine…”

I simply love this ad for its visual appeal…but beyond that, it’s a little different…and at D3novo different is good! The agency BBH London is behind the new commercial for the Audi A1 and it’s tres and creative in my opinion. Sam Brown the director of this video has accentuated over sized details of the car and placed them against humans. By focusing on the individual components of the car, viewers subconsciously begin to envision the Audi A1 as a large and powerful machine. This further reinforces the campaign concept that though it may be a small car, it’s a Big Audi. There is so much one could say about this ad but I’ll leave it at this…

“Genius”

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Balloons | MTV Brazil 21st Anniversary

Amazing flipbook-style balloon popping ad for MTV Brazil’s 21st anniversary!

Well this is novel. Fresh. New. Different. And yet, a riff on an old favourite: the flip book. Dilcidio Caldeira from ParanoidBR created this MTV Brazil’s 21st anniversary. It’s really quite ingenious.

The one minute commercial tells a story using images drawn on hundreds of balloons which are then popped by a device with a camera mounted on a dolly which travels at a speed fast enough to pop and film 10 balloons each second. According to the director, it took 24 hours to get the multiple shots needed to piece together the story (from Steve Hall Adrant).

If you look closely, you can see the dolly took several different trips down the track to get the entire story told. Its cool, innovative and way out of the box… We like! So this ad gets the official:

[*D3novo Seal of Approval]

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INFLUENCERS Part 2: Steve Stoute

The INFLUENCERS short documentary continues with the In-depth Series, attempting to understand the essence of influence & what makes a person influential without taking a statistical or metric approach.

This episode features Steve Stoute, Founder and CEO of Translation, a brand management firm that arranges strategic partnerships between Pop Culture icons (Jay-Z, Gwen Stefani, Lebron James, Justin Timberlake, etc.) and Fortune 500 companies.

Steve discusses the concept of “cool”.  In this interview, he outlines how new cultural codes are redefining traditional corporation communication. Stoute looks the importance of creating successful collaborations between Artists and Brands, and what it takes for marketers to create synergy between these two parties.

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