Tag Archives: Futuristic

An abstract view of life

“Nokta . (Dot .) is an abstract short film project which has creative, distinctive style of production and is an improvisation of organic pieces while considering themes like power, control and luck.”

As with most pieces of abstract art, different people will have the own unique perception of what Nokta . is all about. Let us know what you think.

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Blackberry Empathy – Dare to Dream

Sorry to disappoint you folks but this is not the next Research In Motion development. This innovation is the result of a RIM-sponsored design competition at the art Centre College of Design. With the goal of  designing a concept device which integrates human emotions with social networking, designers Kiki Tang and Daniel Yoong created the Blackberry Empathy.

The Empathy is an angular phone that looks absolutely stunning! The phone is used in conjunction with a biometrics ring that is worn by the user to collect “emotional data”. According to cnet, this device just a tad bonkers, as “its front is home to an OLED touch screen that’s transparent when not in use, and opaque at other times. It wouldn’t be a proper BlackBerry without a physical keyboard, but the Empathy’s is located on its back.”

Nevertheless, the Blackberry Empathy serves as reminder of the ever-present power of creativity. Too often our minds are constrained by fear of getting it wrong or making a mistake thus discouraging innovation and creativity. Don’t be afraid to dare to dream…

Via Yanko Design.

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Charlex – Redefining Modern Advertising

As a student of the art of this marketing  video certainly caught my eye. Most advertising or promotional videos get lost in the clutter as there is so much content consumers are flooded with.

In today’s society, attention is a rare commodity and it takes more than just having a mere presence on television to get one’s message across. Businesses need to connect with consumers. Marketing & advertising are not all about reaching the end consumer, but also connecting with them, eliciting an emotional response which is able to stimulate trial of  new products and the repurchasing of old ones.

This video managed to make me stop and not only watch but listen for a change.

Charlex is a creative design studio, who take a different approach to design and marketing. They have  thrown fancy mission statements out the window and is simply embracing versatility. “We can take any idea — or even just a seed of an idea — and bring it to life with visual panache. Conceptualizing a campaign from start to finish? We can do that. Visual effects and animation assists? We can do that, too”, says Charlex from NYC. At charlex.com, the company has the following to say:

“Our motto is design and build. It’s that simple”

 

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The future of Touch Technology – Microsoft Surface 2.0

I thought the Apple iPad had cool touch technology…but Microsoft is looking to take the idea of touch technology to a whole new level!

At CES, Microsoft and Samsung unveiled the next generation of the Microsoft Surface experience. According to the Microsoft blogger Eric Havir, the new Microsoft Surface “makes use of PixelSense technology, which gives LCD panels the power to see without the use of cameras. This brings to life the unique Surface experience making it possible for people to share, collaborate and explore together on this large, thin display that recognizes fingers, hands and other objects placed on the screen.”

Have a look at the promo video:

So how can businesses capitalize on this new innovation? According to Microsoft, the possibilities are endless, here are just a few ways:

  • Make content more engaging. The ability to give customers immersive and collaborative ways to engage with photos, videos, documents, maps, custom applications, and more.
  • Plan and simulate. Bring to life real-time “if/then” modeling and visualization, simulations and calculations—perfect for financial services, healthcare, and other consultative environments.
  • Make learning more fun. Breathe new life into the education process with rich visualizations that encourage teamwork and enhance learning.
  • Transform the shopping experience. Make shopping more immersive by connecting customers with more options, recommendations, product and service comparisons, and personalized service.
  • Connect with customers through games and pastimes. Have some fun by putting Surface in restaurants, bars, hotel lobbies, and other venues, associating memorable experiences with your brand.
  • Communicate and connect. Give people an efficient and intriguing new way to get the information they’re looking for—like maps and tourist destinations in a hotel lobby. Or use it to help them exchange personal information so they can connect with each other and to your business.

With the ability to interact with a surface so large and responsive, business owners now have the opportunity to connect with consumers on a more intimate level. I think that once this technology is available commercially at a reasonable price, such interactivity will become the norm in society.

Wether you agree with them or not, there is no doubt that this is a game changer.  Just have a look at it in action…

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