Balloons | MTV Brazil 21st Anniversary

Amazing flipbook-style balloon popping ad for MTV Brazil’s 21st anniversary!

Well this is novel. Fresh. New. Different. And yet, a riff on an old favourite: the flip book. Dilcidio Caldeira from ParanoidBR created this MTV Brazil’s 21st anniversary. It’s really quite ingenious.

The one minute commercial tells a story using images drawn on hundreds of balloons which are then popped by a device with a camera mounted on a dolly which travels at a speed fast enough to pop and film 10 balloons each second. According to the director, it took 24 hours to get the multiple shots needed to piece together the story (from Steve Hall Adrant).

If you look closely, you can see the dolly took several different trips down the track to get the entire story told. Its cool, innovative and way out of the box… We like! So this ad gets the official:

[*D3novo Seal of Approval]

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