I just loved this campaign! An extension of the Live Young campaign, Babies Inside shows that no matter what age, shape, or color, drinking Evian helps us be and feel young. Its awesome because this isn’t just creative media but the viral potential is stunning. Today brands are looking more than ever for ways to break through the clutter, but beyond that brands need to connect with consumers on an intimate level. The key is the combination of different mediums both traditional and online to create multiple touch points, coupled with creative which stirs emotion. Brands like Evian have been able to not only get their message heard, but also tap into the power of viral marketing…see for yourself:
For over 200 years, Evian has been keeping things fresh from every angle, constantly challenging conventions and setting new trends. The Evian brand has positioned itself as a premium option over the years by partnering with fashion Icons and Powerhouses, take a look….
Paul Smith Signature Bottle 2010
Following its annual trend in partnerships with Fashion Designers through 2010, Evian has linked up with one of the most creative designers, known for his sense of fun and optimistic attitude Paul Smith. The new exclusive Evian bottle is designed with a festive theme in vibrant colors – with a nod to the famous Paul Smith stripes – which elegantly underlines the purity of the natural spring water from the French Alps (http://www.paulsmithforevian.evian.com/)
“Life is about living young, being useful and enjoying yourself everyday, because everyday is important” Paul Smith.
Issey Miyake Limited Edition 2011
The latest designer collaboration from Evian — the Evian by Issey Miyake. Fashion designer Issey Miyake created the fourth annual limited edition designer bottle. Miyake joins an inventive and celebrated line-up who have unveiled designer bottles for the brand since 2008, including Christian Lacroix, Jean Paul Gaultier, and Paul Smith.
The new bottle design is decorated with an imaginary, shimmering flower; a symbol of youth and the evian signature message, “Live young.” The inspiration for the bottle sprung from the Pleats Please line for which Issey Miyake is known, emoting a modern and functional design that has attracted the attention of the fashion-conscious public across the world. (http://isseymiyake.evian.com/)