The INFLUENCERS short documentary continues with the In-depth Series, attempting to understand the essence of influence & what makes a person influential without taking a statistical or metric approach.
This episode features Steve Stoute, Founder and CEO of Translation, a brand management firm that arranges strategic partnerships between Pop Culture icons (Jay-Z, Gwen Stefani, Lebron James, Justin Timberlake, etc.) and Fortune 500 companies.
Steve discusses the concept of “cool”. In this interview, he outlines how new cultural codes are redefining traditional corporation communication. Stoute looks the importance of creating successful collaborations between Artists and Brands, and what it takes for marketers to create synergy between these two parties.